The Gorgeous Molecule Filming Recap

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The Gorgeous Molecule Filming Recap

“One night where food, science, and molecular gastronomy come together and form a single gorgeous molecule.”  

 

For this project we collaborated with Beakerhead to capture a unique culinary event presented through the Alberta Culinary Tourism Alliance. Seven chefs and their teams from around the city of Calgary were asked to come up with a dish that characterized Beakerhead.

Something abnormal, maybe a little fun, and obviously delicious.

We initially filmed all of the chefs and mixologists preparing the dishes in their local kitchens around the city. It was awesome to see each of them flex their creativity and think outside the box when it came to each dish. Each individual had their own style, and you can see this reflected in the promo videos played alongside each station on televisions at the event. It was also our chance to get a sneak taste of the dishes, one of the many perks of filming the culinary arts.

Come September 17, The Gorgeous Molecule, where over 100 people gathered to enjoy a sublime food and drink experiment in the historic Barron Building. Since the building is being restored, the setting was perfect and gave Beakerhead the much needed floor space along with an industrial vibe. Once the chefs and mixologists started going it was quite amazing to see the science and food come together.

The whole event spoke of community as each culinary superpower was excited to demonstrate for the participants and also indulge in some of the other dishes as well. Beakerhead did a great job at bringing exposure to the culinary community with a different style of event. The reactions in the video speak volumes to the chef’s creations; not only the taste, but the dish or drink as a whole and how it was put together.

We actually did do some filming and not just eat the whole time. Technically it was a great way for us to play around with different framing as well as macro shots. We wanted to emphasize not just the food, but the interesting ways of cooking, mixing, and how each dish was constructed. As filmmakers capturing this evening we needed to get creative with the shots, as you can see in the video; particularly filming underneath the sheet of glass and pouring drinks on top of it.

Overall it was an experience we will not forget. Working with all of the talented chefs and mixologists in our city was humbling and the relationship we have with all of them make it very easy to do our jobs. Beakerhead was on point as per usual and setting up events like this with ACTA is one example of the initiatives being taken to demonstrate the talent and creativity in our city. We hope for another fantastic year and are excited to work with Beakerhead next year.

 

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Bold Ideas Sparking Action

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Bold Ideas Sparking Action

TEDxYYC is cultivating a community of people inspired and motivated into action. These talks are often the spark that ignites bold new ideas and wide-sweeping positive change. As TEDxYYC turned six this year, The Morning Roast Collective was thrilled to jump on board and work with such an incredible group of individuals.

This is truly an intoxicating and inspiring event. You can’t help but leave full of energy and ideas and wanting to connect with others vibrating on the same level. The people who attend come from all walks of life, different demographics and varying age groups, but they all come with the same goal: to grab a hold of a big idea and meet like-minded individuals. These talks are not your standard motivational ones; they intend to pull something deeper from their speakers and their audience and expose raw emotions, fresh ideas and new perspectives.

Working behind the scenes, we were lucky to meet with each speaker immediately after their talks and capture some of their lingering energy to help tell the stories behind the talks and the fascinating characters delivering them.


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The Raw Power Marketing Project

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The Raw Power Marketing Project

William Joseph has something pretty exciting in the works this summer.

First off, we are pleased to announce our sponsorship of the Kammer Motorports car #4, Lady Luck. Kammer Motorsports is a determined, hardworking super late model crew based in Saskatoon, and we are thrilled to have the opportunity to sponsor them. Check out their newly designed car on their newly designed website at http://www.kammermotorsports.com/.

We are sure the Kammer team is going to have a great race season, so we wanted to put more than just our sponsorship behind them. We want to put some faith in our team and make them a part of our new marketing giveaway. Starting this month, we are happy to announce the Raw Power Marketing Project!

We want to reward the hard work of entrepreneurs across Saskatchewan and Alberta with up to $25,000 in marketing services from WJ. We understand the challenges of owning your own business, and want to reward the determination of our provinces entrepreneurs with a marketing boost to push them closer to their business goals.

How does the RPM project work?

Until September 10th, 2015, we will be accepting online applications to the RPM Project. Through the application process, we will determine ten finalists that we feel best represent the maverick, entrepreneurial spirit unique to Alberta and Saskatchewan.

Once the finalists are decided, we will open this process up to the public through a social media vote. In combination with our in-house team, the vote will contribute to the ultimate winners. 

On October 16th, we will announce the winners of the RPM Project (one from Alberta, one from Saskatchewan). This is where Lady Luck comes in. On October 24th, 2015, the Kammer team is bringing Lady Luck to the Fall Classic in Las Vegas, Nevada.  In the gambling spirit of Vegas, Lady Luck will determine the ultimate giveaway value for our RPM Project winners: If Lady Luck comes in first to third place – $25,000; fourth to fifth place – $20,000; sixth place or below – $15,000.

After the race is completed, the WJ crew will begin our work with the winners to develop a marketing plan that suits their business, and gives them a boost in the right direction. 

We are really excited for the opportunity to help independent business in our two home provinces.  For complete details (including rules and regulations), please visit www.therpmproject.ca, and stay tuned to our Facebook and Twitter for updates!

https://www.facebook.com/williamjosephcommunications

https://twitter.com/wj_agency

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Content Is King - Time To Stop Pushing Sales

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Content Is King - Time To Stop Pushing Sales

Instagram is by far my favourite social network for both my personal use and for my clients. It’s free to use, the platform is straightforward and small businesses play by the same rules as big companies, meaning anyone and everyone has the potential to reach and engage with massive audiences. 

For the purposes of this article, we’re going to ignore Instagram advertising altogether. This highly secretive offering is out of reach for most companies, with cost estimates ranging from $500,000 to $1,000,000 per month! 

 

Here are some tips for upping your success on Instagram:

1. Source Customer-Centric User Generated Content

What better way to share how awesome your brand is, than by sharing the experiences of real customers! Follow your brand’s hashtag, keep tabs on who is tagging your handle and repost the best photos from your own account. Make sure to say thanks by giving credit. 

 

@rossocoffeeroasters

@rossocoffeeroasters

@detroitbikes

@detroitbikes

2. Show off your Staff

Your employees are the face of your organization and what better way to reward them for their loyalty than including them in your marketing materials! Snap a picture of your staff in action, celebrate milestones and encourage them to capture fun moments from their day-to-day operations. This will help humanize your brand, increase employee buy-in and add a plethora of “behind the scenes” content that your fans will love. 

@freepeople

@freepeople

@villagebrewery

@villagebrewery

3. Lose the Sales-First Attitude -- Aim to Inspire and Engage 

Up-sell, cross-sell and inventory - lose the sales lingo and focus on using Instagram for what it’s built for: engagement and inspiration. Look closely at your favourite brands and you’ll discover that they don’t push bookings and sales but rather showcase their products in action through captivating imagery that represents their customer's lifestyle and the emotions that coincide with those experiences. 

@campbrandgoods

@campbrandgoods

@gopro

@gopro

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Markerville Longtable Video Wins 2014 Gold Marcom Award

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Markerville Longtable Video Wins 2014 Gold Marcom Award

We were delighted to hear our team members Jay Lawrence and Locke Vincent won an award for their Markerville Long Table video. The video was selected as a winner of the 2014 Gold Marcom Award. It is always awesome to have work recognized, especially when surrounded by so much talent in the field. Both Jay and Locke are very thankful for the opportunity to work with some amazing chefs and the many sponsors who helped make this special event happen.

 

From Two Words Productions:

At the end of July we headed up to the small village of Markerville, located in central Alberta. It is home to the historic Markerville creamery, a bustling population of 42, and surrounded by some of the best food producers in the province. For the second annual Long Table, the goal was to celebrate local food suppliers by bringing them together in Markerville and have the best chefs from Calgary cook an amazing meal.

Filmed over three days across Markerville and the surrounding farms, we captured a glimpse of this strong farming community. We began at Markerville Berry & Vegetable farm where Beth Huising have been farming on their land since 2007. Heavy rain and wind kept us indoors so we had to get a little creative with our shots. In the greenhouses we stuck to macro shots of the beautiful vegetables ranging from tomatoes all the way to peppers. All of the produce is sold at local markets and must be sorted, cleaned, and bagged in the Huising’s custom garage. Even though the weather was not cooperating we managed to capture a couple shots of delicious organic vegetables stacked along the tables.

Our second day was all about Markerville itself. Because of the size of the village, we literally wandered around town with our gear and shot everything we could. It really was a neat way to shoot because there was no confinement or limitations. The people were very nice and excited to see a camera crew in their historic Markerville. As you can see from the video, Markerville is an amazing place filled with many captivating sites and some beautiful scenery around town.

The event went off without a hitch, and with a two camera setup we were able to grab both the kitchen preparation as well as the dinner service. The long table held one hundred patrons and was an amazing site as it stretched all the way down main street of Markerville. One of our favorite shots is the wide jib of the long table lit by a golden sunset across the prairies.

On the final day of filming we headed down the road to The Farm with the Good Food. A couple city boys getting some time on the ranch is always fun. We were met by Susan Manyluk, whose family has been ranching in Alberta for generations. Most of our animal shots came from Susan’s farm as it held a menagerie of horses, chickens, pigs, and cattle. Susan had an interesting interview and really hit home about sustainable farming which came across well in the piece.

The farm to plate initiative is growing strong throughout our province and it would not have happened without the strong relationships between the local chefs and producers being in such close contact with each other. It was an honour to capture a piece of this movement in Alberta and showcase what this place really has to offer when it comes to a culinary destination. For more information about the event, be sure to check out the Taste of Markerville website.


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